Buy-In: Saving Your Good Idea from Getting Shot Down

Buy In Saving Your Good Idea from Getting Shot Down You ve got a good idea You know it could make a crucial difference for you your organization your community You present it to the group but get confounding questions inane comments and verbal bul

  • Title: Buy-In: Saving Your Good Idea from Getting Shot Down
  • Author: John P. Kotter
  • ISBN: 9781422157299
  • Page: 500
  • Format: Hardcover
  • You ve got a good idea You know it could make a crucial difference for you, your organization, your community You present it to the group, but get confounding questions, inane comments, and verbal bullets in return Before you know what s happened, your idea is dead, shot down You re furious Everyone has lost Those who would have benefited from your proposal You YouYou ve got a good idea You know it could make a crucial difference for you, your organization, your community You present it to the group, but get confounding questions, inane comments, and verbal bullets in return Before you know what s happened, your idea is dead, shot down You re furious Everyone has lost Those who would have benefited from your proposal You Your company Perhaps even the country It doesn t have to be this way, maintain John Kotter and Lorne Whitehead In Buy In, they reveal how to win the support your idea needs to deliver valuable results The key Understand the generic attack strategies that naysayers and obfuscators deploy time and time again Then engage these adversaries with tactics tailored to each strategy By inviting in the lions to critique your idea and being prepared for them you ll capture busy people s attention, help them grasp your proposal s value, and secure their commitment to implementing the solution.The book presents a fresh and amusing fictional narrative showing attack strategies in action It then provides several specific counterstrategies for each basic category the authors have defined including Death by delay Your enemies push discussion of your idea so far into the future it s forgotten Confusion They present so much data that confidence in your proposal dies Fearmongering Critics catalyze irrational anxieties about your idea Character assassination They slam your reputation and credibility.Smart, practical, and filled with useful advice, Buy In equips you to anticipate and combat attacks so your good idea makes it through to make a positive change.

    • Buy-In: Saving Your Good Idea from Getting Shot Down - John P. Kotter
      500 John P. Kotter
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      Published :2019-07-20T06:18:29+00:00

    About “John P. Kotter

    • John P. Kotter

      John P Kotter, world renowned expert on leadership, is the author of many books, including Leading Change, Our Iceberg is Melting, The Heart of Change, and his latest book, That s Not How We Do It Here He is the Konosuke Matsushita Professor of Leadership, Emeritus at the Harvard Business School, and a graduate of MIT and Harvard He is co founder of Kotter International, a change management and strategy execution firm that helps organizations engage employees in a movement to drive change and reach sustainable results He and his wife Nancy live in Boston, Massachusetts.kotterinternational ab

    841 thoughts on “Buy-In: Saving Your Good Idea from Getting Shot Down

    • Kotter and Whitehead use the story of a community member lobbying for a private-public partnership in order to purchase new computers for a neighborhood library to teach how to handle a crowd when pitching a new idea. Obviously, I was hooked by the library in the plot but I kept reading because the useful ideas. Buy-In begins when you, a community member who has worked hard on a proposal to get new computers into the local library, fail miserably at defending your idea against detractors. Luckil [...]


    • Take-AwaysEvery good idea or new approach is vulnerable to undeserved, unexpected attacks.Those using them often play somewhat predictable roles, such as “Pompus Meani,”“Allis Welli” and “Bendi Windi.”You must respond effectively in order to gain the widespread support required foryour idea to succeed.There are “four ways to kill a good idea: confusion, delay, ridicule and fearmongering.” The most powerful attacks may combine two or three of thesestrategies.You can counter all fo [...]


    • يتحدث الكتاب عن طرق حماية فكرتك والدفاع عنها في ظل الهجمات الشرسة التي قد تتعرض لها أثناء عرضها.يتحدث في الكتاب عن أهم أربعة طرق لمهاجمة فكرتك وماهي آلية الرد عليهاثم يتحدث عن ٢٤ طريقة مختلفة للإيقاع بفكرتك ويتحدث عن كيفية الاستعداد لها لابطالهاكتاب رائع وأنصح بقراءته


    • This did not need to be a whole book. The simplification of the types of obstacles new ideas encounter is helpful for quick reference, and some of the stories are good examples, but it seemed too full of fluff for its less-than-200-page length.


    • It was my first Business book in English . . . and even though the book has written by 2 authors,it was very coherent . an exceptionally realistic and helpful .


    • 24 Attacks and 24 ResponsesHere is a list and discussion of the 24 attacks that have been used quite commonly. As you will see, they all draw on one or more strategies based on confusion, fear mongering, death-by-delay, or ridicule and character assassination. There are many more slight variations on these 24, but these two dozen seem to be the most basic and confounding. There is also a response to each of the attacks which will not silence valid criticism, but will help stop verbal bullets fro [...]


    • Kotter’s writing style is so easy to read. Peppered with narrative, informative and prescriptive. With some large concepts to remember, and then piece by piece prescriptive steps. This is one I will return to regularly as building buy in is definitely one of the skills I need to develop further.


    • I had a hard time getting through the first part of the book--usually a storyline helps me grasp the concept but this one was more than what I needed and I had to slog through it. Once the book began to get into the 24 ways people shoot down good ideas and how to address them, the book became interesting and practical to me.





    • Good ideas -- even terrific ideas -- often fail to get adopted when an advocate lacks the verbal communication skills to make persuasive presentations. As every public speaker knows, no two presentations are exactly alike -- but for the most part, the reasons a verbal communication fails to persuade are both predictable and preventable.What's exciting about this book on effective advocacy is the sheer practicality of its prescribed approach t0 develop the power of persuasion. It's approach to ad [...]


    • “Buy-in” by John P. Kotter and Lorne A. Whitehead, is a much needed resource. Originally a financial term, getting people’s buy-in is today taken to mean “getting someone’s commitment” to a new idea or proposal. Getting others to commit to a new idea, whether it be family, friends or in business, is an essential skill-set that everyone should have. It’s surprising that this topic has not been covered before.The authors set out to provide a method for building support for a good ide [...]


    • In the preface to Buy-In: Saving Your Good Idea from Getting Shot Down, John Kotter and Lorne Whitehead say:It would be wonderful if the good ideas you champion, on or off the job, could simply stand on their own. But far too often, this is not the case. Whether it’s a big bill before Congress, an innovative corporate strategy, or tonight’s plan for dinner and the movies, sensible ideas can be ignored, shot down, or, more often, wounded so badly that they produce little gain.We have all expe [...]


    • Throw the first half of this book to the garbage; that is, at less that you feel to be a moron. In any case, I stuck through the demeaning start. The fact is that Fear, Delay, Confusion and Character Assassination are types of attacks that could had been addressed in a single magazine article; not a book. This was a painful book to read.


    • The book is titled Buy-In with subtitle of "saving your good idea from getting shot down", and immediately this illustrates the main problem with the book - those are not the same thing at all. The book presents a scenario (complete with cringe-inducing character stereotypes) and then shows various ways that a presentation of an idea could be attacked or derailed, and how to defend against them. Which is all well and good, and if you've ever listened to a skilled politican deflect and avoid ad h [...]


    • Reading the book, I learned, for example, about types of expressions that people, who resist change, may make. Examples are expressions that- expressions that create fear,- expressions that create delay, - expressions that create confusion,- expressions that ridicule people.In the book, I also found useful advice on on how to handle resistance to change. Examples: - Focus on the fact that we are living in times of tremendous change, for example technological change.- In a changing environment, i [...]


    • Although this book repeats a lot of common themes, which could be summarised more succinctly, this is still a very useful book. It explains the key arguments typically used to put down a good idea, and why they succeed, and how to deal with these situations. This is not a book of retorts, nor a way of influencing people to do what you want through manipulation. It explains simply how to stop your ideas falling at hurdles at all stages of a proposal.Would particularly recommend for students who a [...]


    • I "read" this as an audiobook (CDs), and though I was driving while listening, I don't think I missed much because the book is rather simply laid out and just goes from one thing to another.I will write more when I have time, but the reason I gave this 3stars was because it was interesting and I did like it, but it didn't really set me on fire, intellectually, emotionally, or spiritually. It was good, logical, and well presented, but rather like an uninspired lecture, or perhaps I should say, an [...]


    • This book uncovers a completely different side of presenting good idea than I have seen before. It does not instruct you in the ways to build a good, persuasive argument about how to pitch an idea, instead it addresses the attacks that you will inevitably face while making the pitch. In this concise and clever book, Kotter describes four main themes that people use to attack new ideas and then walks through the 24 most likely attacks and how to deflect them. Practically everyone has to pitch som [...]


    • This is a good one a fable followed by easily digested tidbits of practical advice for handling the most commonly-used methods of resisting new ideas (delay, confusion, character attacks, etc.) Now that I've read it, it will make a good reference manual for down the line whenever I am preparing a presentation for others on something I would like to try. Change management is always a leadership issue, and John Kotter is one of the best guides we have. Check out WhatisCathyReading to pick up a sum [...]


    • A useful guide filled with tips to achieve "buy-in": the ability to sell your ideas even when your audience isn't receptive at first. The book guides us through a fictional debate where each of its stage is deconstructed and analysed to help us recognize typical reactions to new ideas, and how to hack an audience to achieve our goal in communicating them. Useful for anyone who's ever had to make a pitch.


    • I'm generally a fan of the One Minute Manager style of teaching through story telling, but I thought that the story taking up most of the first half of this book was fairly worthless. I would recommend anyone wanting to read this book to skip the narrative, read the section describing the basic forms of response to criticism, and then keep the book handy to refer to the 24 types of common arguments when preparing for a proposal to a group.


    • When you're pitching an idea to coworkers, bosses, clients--any time there is a group of people involved--the book posits that there are a limited number of objections that will come up. They are predictable, and if you're prepared to answer them correctly you have a much higher chance of adoption. Very useful info, but only if you're going to actually practice the stuff. It's not a "site back and read" kind of book. It's almost like a workbook.


    • An interesting book around a checklist to use when you need buy-in on your idea(s). The first half is written as a business fable and the second half explains the theory behind it all. It reminds me of a book I read in Dutch ('De 50 manieren om dwars te liggen', translated: 50 ways to block a plan) which was very insightful too. Always be respectful and be prepared is one of the main themes. From the author of 'Our iceberg is melting' and 'a sense of urgency'


    • This management by parable account is a light read and overs a few tips that will resonate with the experience of most people who have ever faced the situation of getting a group of people to make a decision. While the characters are a bit exaggerated, they are nonetheless fairly recognizable and many readers will be thinking of poeple in their lives.


    • Yet another book of lists, but this one follows a story about a meeting where 24 pitfalls of change management are found. I did like how the 24 areas of buy in we're woven in. Some were simplistic though. The story reminded me of the homeowners association meetings I used to lead. So at least most of the 24 were relevant.


    • Nicely presented analogy. Some more academic types might argue that the book doesn't pursue the deeper reasons behind the characters and forms of resistance but even as someone who has extensively researched change, and a leader of change in organisations, I find the framework a useful tool to approach to stakeholder management on projects and look forward to testing the theories.


    • Practical strategies for overcoming resistance to change built on a hypothetical story. Kotter talks about 4 attack strategies that could be adapted by resistors to shutdown and idea.1. Fear mongering2. Death by delay3. Confusion4. RidiculeHe then continues to explain 24 scenarios that may arise from these strategies and the defence strategies you should use.


    • Parable story with silly naming/mnemonic devices that turned into a practical guide. Similar inn structure to Build to Sell. Had great takeaway value. While there are 24 Attacks and Responses, there are really are just four basic attack strategies:Fear Mongering Death by Delay Confusion Ridicule and Character Assassination


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